Strategy

Core business
Africa is still very much the core market for the company and is likely remain so in the years to come. FAE's prime objective is to maintain and further develop the potential of its brands while adding new lines of products which could be introduced with the help of its existing business partners.

Diversification
Over the last 5 years, FAE has successfully entered the French and European markets with its line of Paper and Stationery products with positive results. The Company's objective is to further expand its product range and markets when consistent with its existing distribution strategy.