History

Franco-Asian Enterprises Singapore Pte Ltd was founded in May 1990 by Jean-Jacques Bely with the help of his father, Georges Bely. The father and son team already had years of experience in operating in West African markets.

Over the years, the company grew at an annual average of 35% by adding new product lines and countries while using the same successful business model based on mutual trust and exclusive distribution.

Throughout it all, the company retained the same management team which contributed to the excellent long term relationship with its business partners.

Today, thanks to its extensive distribution channels, FAE has become the ideal partner for Asian suppliers wishing to develop new business opportunities throughout Africa and Europe.